游戏增长解决方案

友盟+全新分享能力和智能超链拉新技术可帮助游戏应用在裂变营销上全方位监测用户行为数据，增加拉新、收入和LTV。

游戏增长面临的困难

用户无法实现场景还原

分享链接在社交平台内被打开后，无法直接跳回到App内指定页面，这样会导致玩家体验差，流失率高。

分享闭环效果无法衡量

受限于社交平台的封锁，开发者无法知道分享动作是否真正成功以及分享带来了多少拉新促活的数据，无法衡量分享裂变的运营效果。

游戏增长方案优势

分享场景还原，提高用户体验

获取方案

经典场景

在手游中，玩家经常在某个“爽”点将成就通过分享向其他玩家炫耀。游戏开发者希望监测到拉新促活的数据，并能够让用户直接触达到游戏的核心页面。

解决方案

友盟+U-Share提供深度链接和延迟深度链接技术，玩家点击分享链接就可以一键打开App，并直接到达分享落地页。
针对未安装的游戏App的用户，也能通过分享链接，直接触达下载页，下载打开App后仍能直达分享落地页。
缩短用户行为路径，例如可以直接跳转到游戏内的房间或者队伍页面中。能够显著提升拉新促活效果，完善分享后续链路。

分享全链路监测，提升裂变增长

获取方案

经典场景

在老带新策略中，除了通常给予老用户拉新奖励，并且监测新用户的路径，分别给予新老用户不同的奖励，达到增长裂变效果。

解决方案

友盟+U-Share提供的全平台分享、全链路监测能力，能够清晰的看到丰富全面的路径指标，如分享次数、回流人数，快速识别分享中的KOL和拉新用户等，合理制定分享用户的奖励策略，提升裂变营销的追踪能力。
目前已支持分享到30+国内外社交平台，其中主流平台包括：微信、QQ、新浪、支付宝、抖音、Facebook等。
提供了多种分享样式：小程序（包括微信小程序和QQ小程序）、链接、文本、图片、视频、音乐等供开发者选择。

集成流程

Step1：下载SDK

首先下载U-Share&U-Link的SDK

Step2：集成SDK

查看集成文档，并集成SDK

Step3：实施方案

实施游戏增长策略，赋能应用增长

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